——我本身就是那種從小就喜歡玩游戲的人
－－ I have been a fan of games since childhood．
——后來把游戲變成了自己的事業(yè)
－－ After I grew up， I made games my business．
——別人都說我是玩積木的CEO
－－ They call me the CEO who plays building blocks．
——現在平臺已經覆蓋全球上億的積木愛好者
－－ Now our platform covers hundreds of millions of building block enthusiasts around the world．
——現在是國內唯一一家
－－ We are the only one of our kind in China．
——歡迎來到酷玩潮，這里就是我們的積木世界。
－－ Welcome toKuwanchao． This is our world of building blocks．）
在堤口路的一座寫字樓里，藏著一個積木的世界。在這里，玩積木的CEO——于甲男帶著一群年輕人，用一本雜志連接起了上億個積木愛好者。
In an office building on Dikou Road， there hides a world of building blocks． Here， Yu Jia＇nan， known as the CEO who plays building blocks， along with his team of youngsters， is running a magazine that reaches hundreds of millions of building block enthusiasts．
——這邊是我們的小伙伴們，他們正在進行下一期雜志的設計和排版工作。
－－ Here are our teammates， busy designing and typesetting the next issue of our magazine．
——我們酷玩潮雜志是一本月刊，創(chuàng)立于2021年的7月份，里面會介紹全球的精彩的積木展會，樂高的歷史和玩法，以及最新的產品的介紹，目前已經成為全球積木愛好者不可或缺的收藏刊物。
－－Kuwanchaois a monthly magazine founded in July 2021． It introduces wonderful building block exhibitions around the world， the history and gameplay of LEGO and the latest products． It has now become an indispensable collection publication for building block enthusiasts globally．
眾所周知，樂高作為世界知名的玩具品牌，一直占據著全球積木市場的主導地位，在國內也不例外。在積木市場規(guī)模猛漲期，于甲男憑借自己對潮玩的敏銳性，嗅到了新商機。
It is well known that LEGO， as a world－renowned toy brand， has always occupied a dominant position in the global building block market， including in China． During a period of rapid expansion of the building block market， Yu Jia＇nan， with his keen sense of trendy toys， identified new business opportunities．
——因為之前基本上全是海外的資料為主，但是我覺得國內愛好者應該去讀到這么多精彩的內容，所以我們就把它們做成很好的內容分享給國內愛好者。最初我們并不是一門雜志，我們是從公眾號起家的。
－－ Yu Jia＇nan： In the past， information on building blocks were mainly from overseas， but I believed that domestic enthusiasts should have access to them， so we turned them into excellent content to share with domestic enthusiasts． We started from a WeChat Official Account， before staring the magazine．
伴隨著公眾號越做越好、不斷發(fā)展，也隨著《酷玩潮》雜志的推出，樂高官方看到后，馬上聯系了于甲男，清晰地表達了想要進一步合作的意愿。
The growing success and development of Yu＇s WeChat Official Account and the launch of theKuwanchaomagazine attracted the attention of LEGO officials， who immediately contacted Yu and elucidated their intention of further cooperation．
——我們現在刊物已經成為樂高中國很多時候培訓的教材，因為全球可以說，只有我們系統(tǒng)地去整理這些內容。讓大家首先知道，然后呢我們也想挖掘更多的愛好者，有志投入這個行業(yè)的人才去參與到這個行業(yè)的發(fā)展當中。
－－ Now our publication has become frequently used training materials for LEGO China， since it is secure to say that ours is the only one all over the world to systematically sort out these contents． First， we inform the public； and then we also want to find more enthusiasts and talents of this industry to join in its development．
積木并不是只有樂高一種，于甲男和他的“酷玩潮”也肩負著讓國產積木走出國門、走向世界的重任。
LEGO is not the only kind of building blocks， and Yu Jia＇nan and hisKuwanchaoalso shoulder the important task of making domestic building blocks go global．
——我們最近做的齊風魯韻的MOC比賽，也是很多在外地的山東的積木愛好者，他們?yōu)樯綎|創(chuàng)造了很多很好的積木作品。我們?yōu)闈献隽撕芏辔膭?chuàng)產品，像最近很火的網紅的超然樓，還有一些新的景點，我們也正在不停的打造新的積木文創(chuàng)產品，相信不久之后就會和大家見面。
－－ Recently we organized the＂Shandong Style （Qifengluyun）＂ MOC competition， and many building block enthusiasts from Shandong who are currently residing elsewhere have created many excellent works for Shandong． Besides， we have developed numerous cultural and creative products for Jinan， such as those feature the internet－famous Chaoran Tower as well as some new attractions． We have also been creating new cultural and creative products of building blocks which are expected to be unveiled before long．
談及積木行業(yè)未來的發(fā)展，作為國內積木潮玩領域的領軍人物的于甲男信心滿滿，他期待著“酷玩潮”能帶領更多的本土品牌改變樂高一家獨大的格局，更期待中國積木市場迎來百花齊放的時代。（來源：濟南市天橋區(qū)融媒體中心）
As a leading figure in the field of building blocks and trendy toys in China， Yu is full of confidence in the prospect of the industry． He expects theKuwanchaomagazine to lead more domestic brands to challenge the dominance of LEGO， and looks forward to an era of booming diversity in the building block market in China． （Source： Jinan Tianqiao Convergence Media Center）
